Privacy Policy
Last Updated: May 18, 2025
This Privacy Policy describes how Printcraft 3D (referred to as "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website www.printcraft3d.co.uk (the "Site"). We are committed to protecting your privacy and ensuring the security of your personal information in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
1. Who We Are
Printcraft 3D is the data controller responsible for the processing of your personal data collected through this Site. Our registered address is:
Printcraft 3D
Long Lane,
London, SE1
You can contact us regarding this Privacy Policy at:
info@printcraft3d.co.uk
2. Information We Collect
We collect different types of personal information from you depending on how you interact with our Site. This may include:
- Identity Data: Your name, username or similar identifier, title, date of birth (optional).
- Contact Data: Your billing address, delivery address, email address, and telephone number.
- Financial Data: Your payment card details (processed securely by our payment gateway provider; we do not directly store your full card details).
- Transaction Data: Details about purchases you have made and orders you have placed on our Site, including the products purchased, order dates, and order status.
- Technical Data: Your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Site.
- Usage Data: Information about how you use our Site, including the pages you visit, the products you view, search queries, and the links you click.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
3. How We Collect Your Personal Information
We collect your personal information in the following ways:
- Direct Interactions: You may provide us with your personal information when you create an account on our Site, place an order, subscribe to our newsletter, contact us through email or phone, or complete forms on our Site.
- Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical and Usage Data through cookies, server logs, and other similar technologies. Please see our Cookie Policy [Link to your Cookie Policy, if you have one] for more details.
- Third Parties: We may receive personal information about you from third parties, such as:
- Payment processors who handle your payment details securely.
- Delivery companies who require your contact and address details to deliver your orders.
- Analytics providers who help us understand how you use our Site.
4. How We Use Your Personal Information
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information for the following purposes:
- To process and manage your orders: This includes processing your payments, fulfilling your orders, arranging delivery, and managing returns and exchanges.
- To manage your account: This includes setting up and maintaining your account, verifying your identity, and providing you with account-related information.
- To communicate with you: This includes responding to your inquiries, providing customer support, and sending you order confirmations and shipping updates.
- To improve our Site and services: We may use your Usage Data to analyze trends, administer our Site, and improve its functionality and user experience.
- To personalize your experience: We may use your data to provide you with relevant product recommendations and content.
- For marketing purposes: With your consent where required by law, we may send you promotional emails and newsletters about our products and offers. You can opt-out of receiving marketing communications at any time (see section 7 below).
- For legal and regulatory compliance: We may need to process your personal information to comply with legal obligations.
5. Lawful Basis for Processing Your Personal Information
We will only process your personal information when we have a lawful basis for doing so. These bases include:
- Performance of a contract: Processing your personal information is necessary to fulfill our contract with you, such as processing your order and delivering your products.
- Legitimate interests: We have a legitimate interest in processing your personal information for certain purposes, such as improving our Site, personalizing your experience, and direct marketing (where your interests and fundamental rights do not override those interests).
- Consent: Where required by law, we will obtain your explicit consent to process your personal information for specific purposes, such as marketing communications.
- Legal obligation: We may need to process your personal information to comply with a legal obligation.
6. Sharing Your Personal Information
We may share your personal information with the following categories of third parties for the purposes outlined above:
- Service providers: These are third parties who provide services on our behalf, such as payment processing, delivery services, website hosting, data analysis, email marketing, and customer service. We ensure these providers have appropriate data protection measures in place.
- Professional advisors: This includes lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- Regulatory authorities: We may be required to disclose your personal information to regulatory authorities or law enforcement agencies if required by law.
- Business partners: In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred to the acquiring entity.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. Your Rights Under the GDPR
Under the GDPR, you have several rights regarding your personal information:
- The right to access: You have the right to request access to the personal information we hold about you.
- The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- The right to erasure ("right to be forgotten"): You have the right to request that we delete your personal information in certain circumstances.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
- The right to data portability: You have the right to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- The right to object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
- Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
If you wish to exercise any of these rights, please contact us using the contact details provided in section 1. We may need to verify your identity before responding to your request.
8. Data Security
We have implemented appropriate technical and organizational measures to protect your personal information against accidental loss, unauthorized access, use, alteration, or disclosure. These measures include:
- Encryption of data during transmission using secure socket layer (SSL) technology.
- Secure storage of your personal information on our servers.
- Restricting access to your personal information to authorized personnel only.
- Regular security audits and updates to our systems.
While we strive to protect your personal information, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.
9. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Typically, we will retain your order history and related personal information for 7 years for tax and accounting purposes. Marketing contact information will be retained until you unsubscribe.
10. International Transfers
Your personal information may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA). Where this occurs, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with the GDPR. These safeguards may include using standard contractual clauses approved by the Information Commissioner's Office (ICO).
11. Cookies and Other Tracking Technologies
Our Site uses cookies and other similar tracking technologies to collect information about your browsing activities. Please see our Cookie Policy for detailed information about the cookies we use and how you can manage your cookie preferences.
12. Links to Third-Party Websites
Our Site may contain links to third-party websites. These websites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party websites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and, where appropriate, notify you by email. The "Last Updated" date at the top of this Privacy Policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically.
14. Complaints
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe that we have not complied with our data protection obligations. You can find more information on the ICO website: [https://www.ico.org.uk].
Thank you for visiting Printcraft 3D.